As a consumer, you are “it.” Close your eyes, count to ten, and then go shopping for goods and services. But as a consumer, you are also the one being sought by companies offering goods and services. You may find a free trial offer—delightful! You can sample a product or service on a limited basis without obligation, allowing you to decide on the merit of the product or service firsthand instead of relying on the basis of advertising. Is the game really in your favor? Some free trial offers come with the caveat that the offer is only free for a specified time, after which, if you fail to cancel the promotion, you could be obligated to pay. That is not necessarily bad because it makes it convenient for you to continue receiving the product or service, but that might not be what you want. Here are some tips from the Federal Trade Commission to help you avoid costs hiding in free trial offers: Research the Company – Google the company name and see if your screen fills with complaints from other customers who have already discovered “catches” in this offer, or if there are other complaints about the company. […]
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